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    <title>Schaefer Ranchwear - What's NEW</title>
    <link>http://shop.americanranchwear.com/Whats-NEW_c112.htm</link>
    <description>Schaefer Ranchwear - What's NEW</description>
    <pubDate>Thu, 09 Sep 2010 14:11:32 GMT</pubDate>
    <lastBuildDate>Thu, 09 Sep 2010 14:11:32 GMT</lastBuildDate>
    <ttl>60</ttl>
    <category>What's NEW</category>
    <dc:subject>What's NEW</dc:subject>
    <dc:date>2010-09-09T14:11:32Z</dc:date>
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      <title>Schaefer Ranchwear - What's NEW</title>
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      <title>210 Alamo Saddle Coat</title>
      <link>http://shop.americanranchwear.com/210-Alamo-Saddle-Coat-210.htm?categoryId=112</link>
      <description>&lt;p&gt;Beefy Bull&amp;trade;. The perfect skin for our newest ranch coat...The Alamo.&lt;/p&gt;</description>
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      <title>232 Taos Drifter</title>
      <link>http://shop.americanranchwear.com/232-Taos-Drifter-232.htm?categoryId=112</link>
      <description>&lt;p&gt;There was a time when the detail of a ranch coat didn't make a dent on mosquito's forehead. Not with the limited edition Taos though.&lt;/p&gt;</description>
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      <title>255 Open Range Drifter</title>
      <link>http://shop.americanranchwear.com/255-Open-Range-Drifter-255.htm?categoryId=112</link>
      <description>&lt;p&gt;No fences, no roads, no folk...just you, the herd, a hawk and a few coyotes that's true open range.&lt;/p&gt;</description>
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    <item>
      <title>309 Trail Boss Jacket</title>
      <link>http://shop.americanranchwear.com/309-Trail-Boss-Jacket-309.htm?categoryId=112</link>
      <description>&lt;p&gt;A true Texas original, the Trail Boss Jacket is Red's favorite brush jacket&lt;/p&gt;</description>
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      <title>318 Wagon Boss Vest</title>
      <link>http://shop.americanranchwear.com/318-Wagon-Boss-Vest-318.htm?categoryId=112</link>
      <description>&lt;p&gt;The perfect companion with one of our premium RS Ranchstone&amp;trade; shirts and jacquard wild rag.&lt;/p&gt;</description>
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      <title>538 Lodge Cruiser</title>
      <link>http://shop.americanranchwear.com/538-Lodge-Cruiser-538.htm?categoryId=112</link>
      <description>&lt;p&gt;Our new Lodge Cruiser makes you want to get out on the trail and seek just a little bit of adventure.&lt;/p&gt;</description>
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    <item>
      <title>558 Trapper Jacket</title>
      <link>http://shop.americanranchwear.com/558-Trapper-Jacket-558.htm?categoryId=112</link>
      <description>&lt;p&gt;Our new Trapper is a functional, trustworthy, three-season piece of equipment you can hang your hat on.&lt;/p&gt;</description>
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    <item>
      <title>6067 Buffalo Chisholm Shirt</title>
      <link>http://shop.americanranchwear.com/6067-Buffalo-Chisholm-Shirt-6067.htm?categoryId=112</link>
      <description>&lt;p&gt;The feel of our NEW Buffalo Flannel will sell you right off the bat.&lt;/p&gt;</description>
      <guid>http://shop.americanranchwear.com/6067-Buffalo-Chisholm-Shirt-6067.htm?categoryId=112</guid>
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    <item>
      <title>700 Durango Vest</title>
      <link>http://shop.americanranchwear.com/700-Durango-Vest-700.htm?categoryId=112</link>
      <description>&lt;p&gt;When was the last time you had a vest, which was warm, weather resistant and had some class to...&lt;/p&gt;</description>
      <guid>http://shop.americanranchwear.com/700-Durango-Vest-700.htm?categoryId=112</guid>
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    <item>
      <title>7070RS RS RanchStone Twill Lites</title>
      <link>http://shop.americanranchwear.com/7070RS-RS-RanchStone-Twill-Lites-7070RS.htm?categoryId=112</link>
      <description>&lt;p&gt;Fine tailored western shirts are hard to come by. Red's Ranchstone Twills starch up great and feature western yokes...&lt;/p&gt;</description>
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    <item>
      <title>727 Bridger Vest</title>
      <link>http://shop.americanranchwear.com/727-Bridger-Vest-727.htm?categoryId=112</link>
      <description>&lt;p&gt;These are the times when a garment earns its keep. Hold one in your hands and you know right away, it's tough and warm.&lt;/p&gt;</description>
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    <item>
      <title>737 Bowie Vest</title>
      <link>http://shop.americanranchwear.com/737-Bowie-Vest-737.htm?categoryId=112</link>
      <description>&lt;p&gt;The Bowie takes you back to a place and time where life was simpler and a handshake was a man's bond.&lt;/p&gt;</description>
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    <item>
      <title>740 Maverick Vest</title>
      <link>http://shop.americanranchwear.com/740-Maverick-Vest-740.htm?categoryId=112</link>
      <description>&lt;p&gt;Inspired by riverboat gamblers, cutters and classic westerns...&lt;/p&gt;</description>
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    <item>
      <title>745 Segundo Vest</title>
      <link>http://shop.americanranchwear.com/745-Segundo-Vest-745.htm?categoryId=112</link>
      <description>&lt;p&gt;Whether it's 200 appearances, an historic trail ride or a branding, Red needs a go-to vest which is just the right weight, functional and has a touch of class.&lt;/p&gt;</description>
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    <item>
      <title>805RS RS Cattle Baron Vest</title>
      <link>http://shop.americanranchwear.com/805RS-RS-Cattle-Baron-Vest-805RS.htm?categoryId=112</link>
      <description>&lt;p&gt;A very special Cattle Baron exclusive to Red's collection.&lt;/p&gt;</description>
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    <item>
      <title>925 Ladies Shannon Vest</title>
      <link>http://shop.americanranchwear.com/925-Ladies-Shannon-Vest-925.htm?categoryId=112</link>
      <description>&lt;p&gt;The gold and orange hues of Fall couldn't come quick enough. It means you get to move your cozy Shannon Vest to the "go-to" section of your wardrobe.&lt;/p&gt;</description>
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    <item>
      <title>291 Herringbone Ranch Blazer</title>
      <link>http://shop.americanranchwear.com/291-Herringbone-Ranch-Blazer-291.htm?categoryId=112</link>
      <description>Our new Herringbone Ranch Blazer is sure to get more than its share of gawks and double takes...</description>
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    <item>
      <title>201 El Dorado Drifter</title>
      <link>http://shop.americanranchwear.com/201-El-Dorado-Drifter-201.htm?categoryId=112</link>
      <description>&lt;p&gt;Sunrise.  Time to saddle up and check the herd...&lt;/p&gt;</description>
      <guid>http://shop.americanranchwear.com/201-El-Dorado-Drifter-201.htm?categoryId=112</guid>
    </item>
    <item>
      <title>555 Varsity Rodeo Jacket</title>
      <link>http://shop.americanranchwear.com/555-Varsity-Rodeo-Jacket-555.htm?categoryId=112</link>
      <description>&lt;p&gt;You'll be just as proud to wear Schaefer's new Rodeo Varsity as the trophy buckle you won ridin' rough stock.&lt;/p&gt;</description>
      <guid>http://shop.americanranchwear.com/555-Varsity-Rodeo-Jacket-555.htm?categoryId=112</guid>
    </item>
    <item>
      <title>RH-TEE RanchHand Ringer Tee</title>
      <link>http://shop.americanranchwear.com/RH-TEE-RanchHand-Ringer-Tee-RH-TEE.htm?categoryId=112</link>
      <description>Sport your favorite pair of RanchHand Dungarees with our new American Made RanchHand Ringer Tee.</description>
      <guid>http://shop.americanranchwear.com/RH-TEE-RanchHand-Ringer-Tee-RH-TEE.htm?categoryId=112</guid>
    </item>
    <item>
      <title>SO-LOGOTEE Schaefer Logo Ringer Tee</title>
      <link>http://shop.americanranchwear.com/SO-LOGOTEE-Schaefer-Logo-Ringer-Tee-SO-LOGOTEE.htm?categoryId=112</link>
      <description>If you're proud to be an American, you may be even more proud of wearing Schaefer's American Made official logo ringer tee...</description>
      <guid>http://shop.americanranchwear.com/SO-LOGOTEE-Schaefer-Logo-Ringer-Tee-SO-LOGOTEE.htm?categoryId=112</guid>
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